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by
Den Jones

909Cyber Turns One: A Year of Growth, Innovation, and Community

On September 9, 2024, we officially launched 909Cyber with a clear mission: to deliver pragmatic, cost-effective cybersecurity solutions for SMBs and mid-market enterprises. One year later, as we celebrate our first anniversary, we’re proud to look back on a year of exponential growth, community building, and bold new initiatives.

🚶‍♂️‍➡️ It’s been a journey 🌱 ➝ 🚶‍♂️‍➡️ ➝ ⛰️ ➝ 🚀 ➝ 🌟

In deciding to start a security consultancy our founder and CEO Den Jones knew we’d be entering a saturated market - isn't everyone a vCISO these days?  But thinking beyond the vCISO space knew there was an opportunity to help struggling companies.  Not as a solo practitioner but a firm with top security professionals.

A daunting task as Den also made the decision to fund the company himself.  That brings a certain level of pressure, but the reality is with the right advisors, mentors, team and friends the adventure is made a lot easier.

A special thanks goes to our Advisory CISO, Aaron Wurthman who Den met while at Adobe.  Aaron’s been a key figure in the 909 journey, Den’s right hand guy and the leader in our company that is the driving force behind our customer successes.

🚀 Business Growth at Scale

In just twelve months, 909Cyber has gone from a vision to a thriving consultancy with a client list that is doubling month-over-month. Our services—from Zero Trust advisory to vCISO leadership, compliance readiness, and AI security—are helping organizations across industries strengthen their defenses without the enterprise price tag.

This growth confirms what we’ve always believed: security done right is about practicality, trust, and results.

🌐 Expanding the Ecosystem: 909ic & 909Exec

909Cyber’s story isn’t just about consulting—it’s about community impact and thought leadership.

  • 909ic: Launched as our passion project, 909ic is tackling the cybersecurity skills gap head-on. By connecting U.S. cyber students with employers for flexible, part-time opportunities, we’re helping the next generation gain experience while giving businesses an affordable way to scale their security talent.
  • 909Exec: Our podcast has become a growing platform where security leaders, entrepreneurs, and innovators share their journeys, challenges, and insights. With streams growing 20% quarter-over-quarter, 909Exec is quickly becoming a trusted channel for executive wisdom and real-world stories.

Together, these initiatives extend our impact beyond consulting into mentorship, workforce development, and executive storytelling.

📊 By the Numbers

Our growth is more than anecdotal—it’s measurable:

  • 36,000+ unique visitors to our combined websites (909Cyber, 909ic, and 909Exec) in our first year
  • 20% quarterly growth in 909Exec podcast streams
  • Client list doubling monthly, showcasing trust in our pragmatic security approach
  • A fast-growing LinkedIn community of cybersecurity leaders, students, and professionals
  • Over LinkedIn 1000 followers

These numbers tell a story of momentum, but what excites us most is the community of clients, students, and peers that we’ve built along the way.

💡 Looking Ahead

As we enter our second year, we’re doubling down on what makes 909Cyber unique:

  • Pragmatic Security Advisory strategies that scale without breaking the bank
  • Staff Augmentation supporting your project execution
  • AI-driven security Platform and partnerships to meet emerging threats
  • Student workforce enablement through 909ic
  • Executive conversations that matter on 909Exec

The journey has only just begun, but one thing is clear—we’re building something bigger than a consultancy. We’re building a movement.

👉 To our clients, partners, listeners, and community: thank you for making year one unforgettable. Here’s to another year of innovation, impact, and growth.

🔗 Hashtags

#909Cyber #909Exec #909ic #Cybersecurity #ZeroTrust #AIsecurity #CyberTalent #CyberStudents #Leadership #Innovation #Growth #CyberCommunity #CyberSkillsGap #CISO #CSO #CEO #CIO #StartupSecurity #SecurityProgram

About our Author
Den Jones

Den Jones is a recognized leader in Zero Trust security with over 35 years of IT and cybersecurity experience spanning the tech, finance, and manufacturing industries.  Den is the host of the podcast 909Exec, focusing on helping executives in technology.  He is also an evangelist on the speaking circuit from keynote events to moderation; his blend of Scottish humor and decades of experience leaves lasting memories and education.

Prior to founding 909Cyber Den ran Enterprise Security at Adobe and Cisco and was the Chief Security Officer at SonicWall and Banyan Security.  Den’s organizations led the pro-active strategies, execution, and operation of mission critical services.  

His leadership has shaped forward-thinking cybersecurity programs, and his influence extends into the broader industry through contributions to the Identity Defined Security Alliance, Microsoft’s Cybersecurity Council, and multiple Zero Trust advisory boards.

Known for building pragmatic and scalable security solutions, Den blends technical depth with real-world execution. Outside of cybersecurity, he's a passionate music producer with vinyl releases to his name, and an avid fan of soccer, snowboarding, golf, fishing, and food—bringing creativity and balance to every challenge he tackles.

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