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Den Jones

Outsmarting Cyber Threats: A Simple Cybersecurity Playbook for Small Businesses

Cybersecurity might feel like a big business problem, but the reality is far more concerning for small and mid-sized businesses (SMBs). With fewer resources and less in-house expertise, SMBs are often easy prey for cybercriminals—and the numbers show it.

The Reality Small Businesses Can’t Ignore

In 2024 alone, over 10,626 confirmed data breaches have already been reported. And shockingly, 43% of cyberattacks target SMBs. Why? Because they’re often the easiest way in.

Some more eye-opening facts:

These aren’t hypothetical risks—they’re existential threats.

5 Straightforward Strategies to Stay Safe

You don’t need to be a tech wizard or break the bank to build a solid defense. Here are five practical steps any small business can implement:

1. Use a Password Manager

Reusing or writing down passwords? That’s like handing hackers the keys. A password manager ensures strong, unique passwords across the board.

2. Enable Multi-Factor Authentication (MFA)

Passwords alone won’t cut it. MFA blocks most account hijacking attempts—even if your password is stolen.

3. Prioritize Identity & Access Management

Know who has access to what—and why. IAM controls and a Zero Trust mindset reduce insider and outsider risks alike.

4. Back Up Critical Data

Ransomware is devastating when backups are weak or nonexistent. Know what matters, and back it up regularly and securely.

5. Train Your Humans

Your people are the front line. Make sure they can spot phishing, scams, and social engineering tactics. Look out for red flags like urgent requests, suspicious URLs, and unexpected "tech support" calls.

The AI Twist: Friend and Foe

AI can defend—through automation and anomaly detection. But it can also attack—deepfakes and advanced phishing scams are evolving rapidly. SMBs must stay alert to both sides of the AI coin.

Need Help? 909Cyber Has You Covered

At 909Cyber, we’re built for real-world businesses like yours. We combine decades of CISO-level experience with transparent pricing, practitioner-backed recruitment, and a pragmatic approach to risk reduction.

We’re not just another MSP or security vendor—we’re your security strategy partner. Whether you need a one-time risk assessment, ongoing vCISO guidance, or help building security muscle on a budget, we’ve got your back.

🛡️ Download our free guide: “How Non-Technical People Can Protect Themselves and Their Families”—simple, powerful advice for business owners and their teams.

📢 Listen to our podcast @909Exec for straight talk on cybersecurity issues that matter to you. 💼 Talk to us at www.909cyber.com

About our Author
Den Jones

Den Jones is a recognized leader in Zero Trust security with over 35 years of IT and cybersecurity experience spanning the tech, finance, and manufacturing industries.  Den is the host of the podcast 909Exec, focusing on helping executives in technology.  He is also an evangelist on the speaking circuit from keynote events to moderation; his blend of Scottish humor and decades of experience leaves lasting memories and education.

Prior to founding 909Cyber Den ran Enterprise Security at Adobe and Cisco and was the Chief Security Officer at SonicWall and Banyan Security.  Den’s organizations led the pro-active strategies, execution, and operation of mission critical services.  

His leadership has shaped forward-thinking cybersecurity programs, and his influence extends into the broader industry through contributions to the Identity Defined Security Alliance, Microsoft’s Cybersecurity Council, and multiple Zero Trust advisory boards.

Known for building pragmatic and scalable security solutions, Den blends technical depth with real-world execution. Outside of cybersecurity, he's a passionate music producer with vinyl releases to his name, and an avid fan of soccer, snowboarding, golf, fishing, and food—bringing creativity and balance to every challenge he tackles.

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