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by
Den Jones

Small Businesses Under Siege: Why the 2025 Verizon DBIR Should Be Your Wakeup Call

In the ever-evolving cyber threat landscape, one data point from the 2025 Verizon Data Breach Investigations Report  (DBIR) stands out starkly: among breaches affecting small- or medium-sized businesses (SMBs), 88 % included a ransomware component. That’s not just alarming — it’s a clarion call.

Why does this matter?

  • SMBs often lack the deep pockets, security teams, or incident response readiness that larger enterprises may have.
  • Ransomware is especially brutal, combining the risk of data theft, operational disruption, and extortion payments.
  • The Verizon finding suggests that smaller organizations are being hit disproportionately hard by one of the most damaging forms of attack.

The Fallout: What That 88% Figure Means in Practice

  • Operational disruptions: Ransomware often locks down key systems — halting business functions, preventing sales, or freezing customer support.
  • Financial burden: The cost to remediate, restore systems, negotiate (or resist) ransom demands, and manage legal or compliance fallout can far exceed what many SMBs budget.
  • Reputational and trust damage: Even a small breach can erode customer, partner, or regulatory confidence — a consequence many small firms can’t absorb.
  • Cascading effects: When a small business is breached, downstream clients or partners may be exposed, triggering broader liabilities or supply chain impacts.

In short: the 88 % statistic isn’t a mere footnote; it’s a real danger signal for any SMB that sees itself as “too small to be targeted.”

💸 A Realistic Financial Impact Example

Imagine a mid-sized SaaS company with around 120 employees and annual revenue of $25 million.

They operate in a regulated industry and host sensitive customer data — but with only a two-person IT team, their security practices haven’t kept pace with growth.

Then, one morning, operations grind to a halt. A ransomware attack has encrypted critical databases and customer portals.

Here’s how the damage adds up:

👉 Total estimated impact: ≈ $1.3 million — over 5 % of annual revenue

That’s before considering long-tail consequences such as cyber insurance premium hikes and regulatory penalties.

🔐 How 909Cyber Could Have Reduced That Impact

By engaging 909Cyber early — even on a fractional or project basis — that same organization could have:

  • Deployed proper backups and tested recovery plans (cutting downtime from 6 days to 1 day).
  • Established a vCISO-led security roadmap focused on ransomware defense and incident readiness.
  • Run tabletop exercises to strengthen response coordination and stakeholder communication.
  • Deployed endpoint detection and network segmentation, reducing lateral movement.

If those measures had been in place, total financial impact could have dropped by 70–80 %, limiting losses to well under $300,000 and preserving client trust.

How 909Cyber Helps Turn Risk into Resilience

At 909Cyber, we believe small and mid-sized organizations deserve the same level of strategic, battle-tested security — without paying enterprise premiums. Our approach revolves around Pragmatic Security, combining rigor with realism, and focusing on value and outcomes. (909cyber.com)

Here’s how we help:

1. vCISO & Strategic Security Leadership

You don’t need a full-time CISO to get enterprise-level strategic guidance. Our virtual CISO services bring in seasoned security executives to help you define, execute, and mature your security program — aligned with business goals and budgets. (909exec.com)

2. Cybersecurity Consulting & Optimization

We evaluate your current posture (people, processes, technology), identify gaps and redundant spend, then help you strengthen defenses in the areas that matter most. Our goal is to reduce risk, friction, and cost — giving you more security “bang for your buck.” (909cyber.com)

3. Talent & Recruitment Services

One of the biggest hurdles for SMBs is finding capable security personnel. 909Cyber helps you build your team — not just via contract help, but by aligning with your culture and mission. We’re not just filling seats; we’re helping craft strategic silos of security talent. (Forbes)

4. Pragmatic Execution over Buzzword-Driven Projects

We don’t chase every shiny new security trend. Instead, we focus on what actually lowers your risk: effective configurations, detection practices, playbooks, and real readiness. Our project-based pricing means you know what you’ll get and at what cost. (Forbes)

Call to Action

If the 2025 Verizon DBIR has you rethinking your risk, you’re not alone — but you don’t have to respond alone. Let 909Cyber be your partner in turning vulnerability into strength.

Whether you’re an SMB wanting to get ahead of exposure, or a mid-sized company ready to mature your security posture, let’s schedule a conversation.

➡ Visit 909Cyber or contact us directly to get started.

About our Author
Den Jones

Den Jones is a recognized leader in Zero Trust security with over 35 years of IT and cybersecurity experience spanning the tech, finance, and manufacturing industries.  Den is the host of the podcast 909Exec, focusing on helping executives in technology.  He is also an evangelist on the speaking circuit from keynote events to moderation; his blend of Scottish humor and decades of experience leaves lasting memories and education.

Prior to founding 909Cyber Den ran Enterprise Security at Adobe and Cisco and was the Chief Security Officer at SonicWall and Banyan Security.  Den’s organizations led the pro-active strategies, execution, and operation of mission critical services.  

His leadership has shaped forward-thinking cybersecurity programs, and his influence extends into the broader industry through contributions to the Identity Defined Security Alliance, Microsoft’s Cybersecurity Council, and multiple Zero Trust advisory boards.

Known for building pragmatic and scalable security solutions, Den blends technical depth with real-world execution. Outside of cybersecurity, he's a passionate music producer with vinyl releases to his name, and an avid fan of soccer, snowboarding, golf, fishing, and food—bringing creativity and balance to every challenge he tackles.

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