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by
Launa Rich

The Cost of Hiring: Why “Free” Isn’t Free

There’s a persistent myth in hiring right now that we can “fill jobs on our own” — otherwise known as “for free.”

No agency fees. No platform costs. Just post a job, run a process, and hire.

But here’s the reality:

There is no such thing as free hiring.

There is only where the cost shows up.

If you think you filled a role for free, you just don’t know where you paid.  Every hiring model makes you pay — in money, time, or risk. The only question is whether that cost is visible upfront or hidden inside your process.

The only time hiring can feel “free” is when trust already exists.  When you’ve worked with someone before. When they’ve been proven inside your environment. When you don’t need to validate who they are or what they can do.

But that’s not hiring. That’s re-hiring from a known network.

The moment you step outside of that — into the open market — the cost comes back. In validation, in time, and in risk.

When teams say they filled a role for free, it often looks like this: one open role quietly consumes 20+ hours of interview time across 5–6 people — before you even know if the candidate is real or qualified. what they usually mean is they didn’t pay a fee. What they don’t see is everything else they absorbed:

  • The hours spent filtering unqualified or fake candidates
  • The time engineers and leaders spent interviewing
  • The delay in getting someone productive
  • The risk of making the wrong hire

None of that is free. It’s just not line-itemed.

Over the past few years, hiring hasn’t gotten cheaper. It’s gotten less transparent.  Costs that used to be explicit — recruiter fees, agency retainers, structured processes — have been pushed into the background of SaaS solutions, API integrations, and required bundles of job posts per seat (IYKYK).

What used to be a clear line item is now absorbed across engineering, security, and leadership time. It shows up in longer hiring cycles, increased interview load, and growing fatigue across teams already operating at capacity.

Candidates have adapted faster than hiring models. 

More applications. More automation. More AI generated resumes who look qualified on paper, but require time-consumming validation to confirm who they are and what they can actually do.

So while it may look like hiring has become more efficient or lower cost on the surface, the opposite is happening underneath.

Even in these challenging economic times let us be honest with ourselves. The cost has simply been fragmented, hidden, and redistributed - making it harder to measure, and easier to underestimate.

What happens next is a boardroom conversation.

Talent acquisition becomes the topic.

Hire full-time recruiters and ask them to fill everything. Buy an ATS. Layer in licenses, tools, and process. Tell the team to “work harder” to get it done.

All of that is cost.

More importantly, all of that is risk. about Talent Acquisition.  Hire full-time recruiters and ask them to fill everything. Buy an ATS. Layer in licenses, tools, and process. Tell the team to “work harder” to get it done.  All of that is cost. More importantly, all of that is risk.

It concentrates hiring responsibility into already constrained teams, assumes talent will magically improve with more tooling, and ignores the reality of today’s candidate market.

Why is this the go to approach?  Often for marginally beneficial reasons — culture alignment, process control, familiarity. “This is how we’ve always done it.”  But if a role is open today, it’s because it’s necessary to the business. It’s tied to revenue, security, or delivery.

So why would legacy process or internal preference be allowed to slow that down?

The world has changed — and it changed quickly.

In the last year alone, the hiring landscape has shifted dramatically. It’s harder than ever to tell who is actually qualified versus who simply looks qualified on paper. Validation has become more complex, not less.

At the same time, skills are becoming the new cred — more than pedigree, more than brand-name companies, more than traditional filters.

Skills are the new Ivy League degree.

And if that’s true (it is I know), then how we hire needs to change as well.

Because optimizing for old models in a new environment doesn’t reduce cost — it amplifies it.

So here we are - the ultimate question:

What is this hire actually costing us — and where is that cost hiding?

The Real Cost of Filling a Contract Role

Contract roles are often where teams believe they can move fast and avoid cost.

Post a role. Tap your network. Maybe use a marketplace. Get someone in quickly.

On the surface, it can feel efficient.

But contract hiring has its own set of costs — and they show up fast.

Time-to-fill is the first one.

Every day a contract role is open, work is not getting done (and ‘hitting the ground running’ is increasingly unrealistic in complex environments). Projects slow down. Security gaps stay open longer. Teams stretch thinner. For many organizations, that delay translates directly into lost revenue or increased risk.

Then there’s validation.

You’re not just evaluating skill — you’re evaluating identity, experience, and trust. In today’s environment, that includes fake candidates, proxy interviews, and misrepresented backgrounds.

That validation work doesn’t disappear just because you didn’t pay a fee. It gets pushed onto your team.

Next is risk.

A bad contractor doesn’t just cost time. It creates rework, introduces potential security exposure, and forces you to restart the process entirely.

And finally, there’s management overhead.

Someone internally owns the process (sourcing, screening, coordinating, onboarding). That effort has a real cost, even if it’s not labeled as one.  So when a contract role is filled “for free,” what actually happened is the organization took on the cost itself.

Often at an invisible, ignored cost.

Why Full-Time Hiring Is More Expensive Than You Think

Full-time hiring is often viewed as a one-time cost decision.  Salary. Bonus. Maybe a recruiting fee.  But the real cost of hiring full-time employees is rarely captured in those numbers.

The biggest cost is time.

Roles can stay open for months. During that time, priorities slip, teams operate below capacity, and opportunities are missed.

Then there’s the interview tax.

Multiple rounds. Multiple stakeholders. Engineering time, leadership time, coordination overhead. All of it adds up quickly and it’s one of the most expensive parts of hiring.

Another critical factor is the cost of getting it wrong.

A bad hire isn’t just a reset. It’s months of lost momentum, additional cost to replace them, and impact on team morale. Which honestly just makes the previous interview tax stage worse.  The response is more diligence, putting the expectation of perfect judgement on human subjectivity. 

And finally, there’s brand impact.

Slow or inconsistent hiring processes shape how candidates perceive your organization. That affects your ability to hire in the future.

So while full-time hiring may look predictable on paper, in practice it carries significant hidden costs. Not because hiring is broken, but because it’s more complex than it appears.

Good, Bad, and Evil Hiring Models

Not all hiring models are created equal.

And the difference isn’t just cost — it’s how that cost is structured and what risks come with it.

There are three broad categories.

Good.

Transparent pricing. Clear expectations. Vetted candidates. Alignment between speed and quality. You know what you’re paying for, and you know what you’re getting.

Bad.

Low upfront cost, but high internal burden. Unfiltered candidates. Slower processes. More work pushed onto already stretched teams. It looks efficient, but it creates drag.

Evil.

This is where things break down entirely. Fake candidates. Resume fraud. Proxy interviews. Unqualified submissions pushed just to close roles.

In cybersecurity, this isn’t just inefficient — it’s dangerous. The market today includes all three and they all claim the same accomplishments.  The challenge for organizations isn’t finding a “free” option. It’s choosing which model they’re actually operating in.

The takeaway is simple: every model has a cost.  The only difference is whether you’re paying with budget, time, or risk (or if you even know what you are paying).

About our Author
About our guest
Launa Rich

Launa Rich is the Strategic Talent Advisor at 909Cyber, leading the growth and credibility of the 909Select marketplace by connecting organizations with trusted, vetted cybersecurity professionals. She oversees cybersecurity recruiter-led interviews that validate talent expertise and help companies confidently hire high-impact security talent without the overhead of full-time roles.

With nearly two decades of experience in cybersecurity recruiting, talent platforms, and client solutions, Launa has built and scaled cybersecurity hiring organizations and marketplaces, most notably as Managing Director at CyberSN. Her background spans full-service staffing, talent vetting, and marketplace growth across cybersecurity and high-growth technology firms.

At 909Cyber, Launa focuses on building a trusted talent ecosystem that aligns top cybersecurity expertise with real business needs—driving transparency, quality matches, and scalable hiring outcomes.

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